Moe’s Southwest Grill is a fast-casual chain that serves burritos, quesadillas, tacos, nachos, bowls, and more. The Atlanta-based company was founded in 2000 and has more than 700 restaurants across 40 states. Moe’s provides off-premises customers with meal bundles, fajita bars and boxed burrito meals through catering.
Moe’s recognized early on that catering would be a key component of their success. The chain faced the daily hustle of dealing with competitors and breaking into new markets. But they also found catering to be an opportunity to build brand awareness. Although the chain built a robust catering platform on its own, partnering with ezCater helped it reach greater heights.
When working with ezCater, a brand like Moe’s Southwest Grill doesn’t have to do all the heavy lifting by themselves. ezCater gives restaurants more opportunities for discovery by catering customers through online marketing. Moe’s business with ezCater has grown impressively due to this and their understanding and support of off-premises needs.
“We certainly have doubled our sales with ezCater over the last year, and we only see that number going up,” said Tad Low, Director of Off Premise for Moe’s.
Moe’s brand reputation developed beyond the brick-and-mortar restaurants. The brand is now embedded in the communities where they operate, which further builds awareness and contributes to the business. They’ve used catering as a channel to market themselves, while making money.
The way Low sees it, catering through their partnership with ezCater isn’t something that’s nice to have — it’s a must-have. “It’s a necessity in today’s business,” Low said. “So if you aren’t doing it, if you want to drive your catering sales, this is a platform that you need to be on.”