The holiday season brings huge opportunities for your catering business. Ahead of the holidays, businesses are poised for a big season of traffic and sales. You can grow your business, too. To show you how, we joined forces with our friends at Mainstreet Hub to bring you a webinar. Called “Attract New Customers and Increase Catering Orders This Holiday Season,” our webinar is full of best practices. Tune in and start growing your business today.
In this webinar we dig into the nitty-gritty of these five best practices:
1. Create a plan:
- Write a detailed business strategy that covers how you intend to grow catering sales through these three channels:
- Inside the four walls of your restaurant, or traditional dine-in business.
- Outside the four walls of your restaurant. In the industry this is called “off-premises business,” or dining that happens off the physical premises of your restaurant.
- Virtual four walls of your restaurant. This refers to the virtual business of food apps and online ordering.
2. Who is your guest?
- Understand the catering opportunity and who your target catering guest is.
- Are you trying to appeal to business catering customers? (This segment is also called B2B or corporate catering.)
- Are you trying to appeal to social catering customers? (Also called B2C or business-to-consumer.)
- Each market segment has different needs; it’s important to understand who your customer is.
3. Inside the four walls of your restaurant:
- Do your guests know you cater?
- Does your restaurant branding convey how phenomenal your catering program is?
- How can you get your whole team energized to drive catering sales?
- Are you treating each table as a potential catering guest?
4. Outside the four walls of your restaurant:
- How do you turn your one- or two-time customers into sustainable partnerships?
- How do you identify the top opportunities in your local community?
- How do you focus your attention on the biggest prospective clients?
5. Virtual four walls of your restaurant:
- Does the brand messaging of your social media channels compel your guests to choose your catering over the competition?
- Does the monthly content you publish keep your guests engaged and remind them of the ways you could meet their catering needs?
- Do all of your review sites help to power your brand image as the best caterer in town?
Want help growing your catering business?