At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.
You work hard to give your catering customers a smooth, stress-free catering experience, whether you’re delivering lunch to an office building or an intimate dinner to a client’s home. While your B2B and B2C catering clients all want their events to go off without a hitch, reaching them requires knowing what makes them similar and different. Brands like CoreLife Eatery have their customer research strategy down to a science — and continue to grow because of it.
To help you understand the needs of your B2B and B2C catering customers, we asked Nicole Jackson, Director of Catering & Off-Premise Business for CoreLife Eatery, to share her insights on anticipating what your catering customers want in order to win even more business. Tune in for tips on communicating your value, managing client anxiety, and using CRM to drive growth and improve existing client relationships.
- Anticipate the needs of your customers in order to build significant long-term customer relationships.
- Look for common denominators between B2B and B2C catering clients to further tailor your services and communication strategy.
- Understand how B2B catering customers use catering to strengthen their businesses, while B2C customers use catering to create a positive social experience.
- Use technology, like customer relationship management (CRM) software, to understand trends in people’s order frequency and spending. Then translate these trends into business opportunities to fuel your growth.
Nicole Jackson is Director of Catering & Off-Premise Business for CoreLife Eatery, where she oversees implementation of the brands catering program to all CoreLife locations. She has nearly a decade of experience in catering sales, as well as a background in marketing and operations. She formerly served as the Senior Director of Catering for Boston Market, as well as the National Catering Sales & Training Manager for Panera Bread.
Want to capture more of the catering market? Learn how ezCater can help.