For many restaurants, catering is, in a word, profitable. Oh, and another word: booming. That’s probably why 90 percent of the restaurant leaders we surveyed say that catering is strategically important to their businesses. In this video, restaurant leaders of thriving restaurant brands, including Moe’s Southwest Grill and Atlanta Bread Company, reflect on what catering means, from building profits quickly to marketing food to crowds of prospective customers at catered events. Watch and learn why restaurants from coast to coast are taking advantage of the lucrative catering market to grow their businesses.