Gracie Prasanson’s Strategies for Retaining Your Top Catering Salespeople [Video]
- 3 Min Read
At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.
When you’ve spent time and money building a catering sales team, you probably want them to stick around. A merry-go-round of employee turnover can get expensive, so try to keep your salespeople happy and engaged. Because when your whole sales team is “all in,” they work harder to make more money for your catering business.
In this video, Gracie Prasanson, Director of Off-Premise Sales at Jason’s Deli, shares ways to hold on to your best catering salespeople. Tune in to learn how career development opportunities can boost employee retention, ways to create a great work culture, and what benefits help keep employees engaged.
- Create an ongoing training program for salespeople to learn about your brand, the ins and outs of the catering business, and successful sales strategies.
- Building a great work culture starts from the top. So make sure your leaders demonstrate the values of your company.
- If you can’t afford to pay your salespeople higher salaries, consider offering career-path and learning opportunities to keep your best salespeople around.
Gracie Prasanson is Director of Off-Premise Sales of Jason’s Deli, where she started as a one-woman sales team and rose through the ranks. A 30-year restaurant veteran, she has a passion for building winning sales teams and for developing strategies to help restaurants grow.
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