At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.
Chances are you have a great catering strategy. But to unlock the full potential of your catering business, you need another tool in your arsenal: a winning team. Because when your team is aligned with your strategy, that’s when the sales flow in.
In this video, we cover the team-alignment and hiring process with Gracie Prasanson, Director of Off-Premise Sales at Jason’s Deli, who shares the elements of building a successful catering team. Tune in to learn why team alignment is important, who you need by your side, and what positions to hire to step up your catering game and hit your sales target.
- If you want your catering strategy to lift off, you need the support of everyone in your company, including your executives and operators, as well as your branding, marketing, and research and development teams.
- When you begin creating new positions for your catering team, toss out a net for each of these three areas: catering production, customer service, and delivery.
Gracie Prasanson is Director of Off-Premise Sales of Jason’s Deli, where she started as a one-woman sales team and rose through the ranks. A 30-year restaurant veteran, she has a passion for building winning sales teams and for developing strategies to help restaurants grow.
Want more catering orders? Learn how ezCater can help.