At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.
When it’s time to expand beyond the four walls, it’s important to gain support from team members at all levels of the business. So how do you convince everyone to support your vision for catering excellence?
In this video, GJ Hart, Chief Executive Officer of Torchy’s Tacos, offers advice for generating buy-in at every level of your company. He discusses how to align your catering program with brand values and solicit feedback from your team to create the best possible experience for your guests.
- Align with your brand’s core values. Your catering program should align with the values of your brand so team members understand the value.
- Ask for feedback. When team members have a chance to voice their opinions, you generate buy-in. Delivering feedback helps them feel more connected to your leadership team.
- Invite reluctant team members to take a closer look. Bring resistant team members into the process by showing a positive catering experience. They need to understand how catering fits into the brand mission.
GJ Hart is Chief Executive Officer of Torchy’s Tacos, where he oversees operations and strategic growth. A 36-year veteran of restaurant operations and management, he is passionate about growing casual dining concepts and expanding brands into new markets. Prior to Torchy’s Tacos, GJ served as executive chairman and CEO of California Pizza Kitchen, as well as president and CEO of Texas Roadhouse.
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