At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.
You’ve designed a catering menu you think your guests will love. What additional steps do you need to take to ensure your catering staff can execute orders consistently every single time?
In this video, James Clark, founder of Clark Culinary Consulting, discusses how to foolproof your catering menu. Tune in to learn how to simplify your recipes, stay consistent outside the four walls, and capture new business with a strong digital presence.
- Simplify order execution. Use easy-to-remember recipe ratios, so your chefs can execute large catering orders quickly.
- Stay consistent as you grow. Identify vendors who can help you produce consistent products and experiences as you expand to new locations.
- Reconsider portion size and presentation. What looks great on a plate inside the four walls might not translate well in business catering.
- Make your catering menu available online. Reach new customers through a mobile-optimized and easily accessible digital menu.
James Clark is founder of Clark Culinary Consulting. Previously, he was the Director of Culinary and Purchasing at Murphy Adams Restaurant Group, where he oversaw culinary innovation, product selection, and distribution for brands like Mama Fu’s and Austin’s Pizza. A veteran chef and restaurant operator, James has more than 25 years of experience in culinary creativity and menu development.
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