What Big Data Says About the Catering Market: A Podcast with Tina McDonough
- 3 Min Read
At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $61.5 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.
We know that brands need data to succeed in the catering industry. So we partnered with Technomic to compile data for you to grow your catering business. That required looking at millions of ezCater catering transactions, surveying restaurant leaders across the country, and distilling that data into a report on the opportunities in the catering industry.
In this podcast episode, Tina McDonough, Partner Marketing Manager at ezCater, reveals insights from our catering report. Tina dives deep into data, such as the investments brands are making (34 percent of brands are investing in labor), the common denominators among restaurants with growing catering sales, and much, much more. Tina also explains how you can use these insights to capture more sales and invest in the right resources to grow your catering business.
- While many people are more familiar with B2C catering, such as for weddings, 61 percent of surveyed restaurants say their catering sales are coming from the B2B catering market.
- Ninety percent of restaurant leaders say catering is strategically important to growing their catering business.
- Restaurants with growing catering sales are investing in people, technology, and marketing.
- According to our research, restaurants with online ordering have higher conversion rates than restaurants without.
Download our report “The Catering Opportunity: Understanding a $60-Plus Billion Market” here.
Tina McDonough serves as Partner Marketing Manager at ezCater, where she drives effective marketing programs with ezCater’s partner brands. With more than a decade of experience in marketing at Disney, Papa Gino’s, and Coca-Cola, Tina is an expert at analyzing trends and developing successful marketing strategies.
Ready to grow your catering business? Learn how ezCater can help.