How to Win Your Next Corporate Catering Client: Christina Barbaro Explains [Podcast]
- 15 Min Read
At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $61.5 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.
Corporate catering can be a lucrative revenue stream for any restaurant or caterer. After all, what other catering client has a regular stream of meetings that require healthy boxed lunches, piping hot entrées, or decadent dessert platters? But it can be difficult to reach the prospects that will help you grow your business and become the caterer that fills those regular orders.
In this podcast episode, we get a behind-the-scenes look at corporate catering from Christina Barbaro, the U.S. Events Manager at Dennemeyer, to find out what prospects really want from their caterers. Christina discusses how to build and establish trust with big businesses, and which special touches make a big difference when it comes to winning—and keeping—catering business.
- Invest time in researching prospects by using online building directories, LinkedIn, and Wikipedia.
- Communicate with your catering customers, whether it’s to warn about potential delays or thank them for regular business.
- Hire professional delivery services with the right tools for handling big orders in high-rise office buildings.
- Personalize your relationship with every catering customer, especially if you win business through online platforms.
Christina Barbaro is the U.S. Events Manager at Dennemeyer, where she oversees the company’s national event series, from catering and logistics to marketing and promotion. With a background in catering sales and events management, Christina has special insight into what corporate caterers must bring to the table to win big business.
Want to win more corporate catering business? Learn how ezCater can help.