Salespeople: Here’s How to Surprise & Delight Your Clients this Holiday Season
- 3 Min Read
For salespeople, happy clients are the key to a happy New Year. The holidays are a perfect time to show your clients that you appreciate your relationship. Coming up with unique ideas, though, can be tough. We’ve rounded up six ways to show your appreciation and gratitude, whether it’s through a note, event, or a gift.
Handwritten Thank You Cards
In our digital age, snail mail is a lost art. People love getting cards in the mail, and a handwritten card adds a special, thoughtful touch. Instead of doing generic cards for all clients, try to write something unique to each client. Thank them for another great year of business.
Handwritten notes work especially well if your budget is tight. Or if you’re in an industry with compliance concerns.
Send an Appreciation Lunch
Since schedules tend to fill up in November and December, consider holding a daytime event. Your clients will likely have more time and be at the office.
Holding an “appreciation lunch” for your clients is a quick and easy idea. Lunch is a low-friction commitment and it will take less time for you to plan. Find a caterer to bring in the food so you don’t have to mess with sending someone out to get it. This allows you and your sales team to focus on entertaining your clients.
Host A Fun Family Event
Is a hot new holiday movie coming out, or is your town’s local ice skating rink a blast? Consider renting out a theater, arcade, or the skating rink for a client appreciation party. Chains like Alamo Drafthouse also sometimes allow private events to show old movies. If your office loves National Lampoon’s Christmas Vacation, arrange a private screening with your office and clients.
Depending on your industry, clients may also appreciate being able to bring their families. This helps create fond memories of your event and also allows you to get to know your clients even better (so you can better serve them in the coming year). Poll your office and clients to see if a weeknight or weekend event would work better for everyone’s schedules.
Tickets to The Nutcracker or a Play
Maybe your city’s ballet company has an annual performance of The Nutcracker. Or perhaps your local theater is bringing Elf or The Grinch Who Stole Christmas. Consider buying tickets for clients and their families as a thank you. It’s a unique gift that gives them a nice night out during this hectic season.
To find tickets for events, try searching local performance venue sites, Ticketmaster, AXS, or StubHub. Make sure the event is appropriate for the audience and is something the client would enjoy attending.
Send a Gift Basket or Treat
Gift baskets are the classic corporate gift. And there’s a reason: people love them. But make sure you are doing your research to make sure the gift basket is usable for the client. Someone who doesn’t drink wouldn’t love a wine gift basket. A vegan may be disappointed to receive a meat and cheese basket. As with any gift, be sure it’ll make a good impression.
If you don’t want to do food, consider creating your own baskets with your city or employees’ favorite things. For instance, a Kansas City-themed basket could have BBQ sauce, a great blues CD, and tickets to see the KC Royals next season.
Family Movie Basket
The holidays revolve around family and friends. Give your clients the gift of a “movie night.” This gift is easy, fun, and inexpensive to assemble. Fill a bag or basket with a few movies, candy, a throw blanket, some popcorn, and then cups for hot cocoa or eggnog. Most of these items can be purchased online from places like Amazon, and don’t take much talent to assemble.
However, it’s unique enough from a traditional gift basket that your clients will remember it.
Whatever You Do, Make it Meaningful
Whether you are planning a movie night, writing out thank you cards, or having a great lunch with your clients, focus on making sure they know how much they’re appreciated. That’s your key to a successful New Year.
How are you thanking your clients this holiday season? Let us know in the comments below.