Customer Stories: HelloFresh Says ‘Hello’ to Food for Work with ezCater
- 3 Min Read
When it comes to creating a meal that can be enjoyed by all, there’s more to it than just including the right amount of salt, sugar, oil and heat. Simplicity, flexibility, dietary diversity, and of course, deliciousness are all key ingredients that can make your next meal infinitely better.
HelloFresh, a global tech company whose mission is to “change the way people eat forever,” knows this well. By providing chef-created recipes with fresh, pre-measured ingredients to households across the globe, millions of customers turn to HelloFresh for their dinnertime fix. But when it comes to feeding its own workforce, the popular meal kit company turns to ezCater for its corporate catering needs.
Here are a few reasons why HelloFresh, a company dedicated to providing good food for people, partners with ezCater to feed employees at its distribution centers across the U.S.
Saves Time Managing Catering Orders
While HelloFresh is revolutionizing the way people eat at home, ezCater is laser-focused on a similar mission that improves the way people eat at work. ezCater provides a centralized location for HelloFresh to manage all of their food ordering, payments, budgeting, and reporting. For more complicated orders, ezCater’s Concierge team is there to help HelloFresh find restaurants and place orders, saving them valuable time that can be spent on more important tasks.
“Before using ezCater, I had to call restaurants directly to see who was able to meet my catering needs,” says Alyssa Lontine, an associate on the Culture and Engagement team at HelloFresh. “Now when I use ezCater, they show me all of the available caterers in my area, keep all of my receipts in one place, and also offer me 24/7 customer service.”
A Scalable Solution for Changing Headcounts
At HelloFresh, the uncertainty of each day’s headcount can make providing food at their distribution centers challenging. However, by providing catering solutions that can scale both up and down, ezCater is able to serve the everyday needs of HelloFresh’s workforce, even if the size changes from one day to the next day. The best part is, no food has to go to waste.
“Ordering food for our distribution centers can be a bit complicated,” Lontine says. “We’re located all across the country. We’re open 24/7, and sometimes we’re ordering for 50 people on a shift and sometimes it’s over 1,000. ezCater helps us meet all of our catering needs.”
Not to mention, having a partner like ezCater that can grow with them is a huge bonus. “As HelloFresh continues to grow and we open up new locations, we’re able to take ezCater along with us,” says Katie Francis, Senior Manager of Culture and Engagement at HelloFresh. “They’re able to feed our associates whenever we need to.”
Caters to Individual Workers Needs
Keeping track of different food allergies, sensitivities, and even personal preferences can complicate the process of ordering food for large groups of people. Fortunately, with over 94,000 restaurants to choose from on the ezCater marketplace, it’s easy to find food that can satisfy the HelloFresh workforce. “Variety is very important to us,” Francis says. “There’s tons of restaurants across the country, so there’s always something for us to choose from.”
For workers with special dietary needs, the one-size-fits-all model of traditional tray catering doesn’t always work for a diverse company like HelloFresh. Rather, the meal kit company benefits from the option to order food individually prepared and packaged with ezCater, so they can better meet the needs of their employees.
“Whether we’re ordering breakfast at one location or meals for everybody across all of our distribution centers, ezCater makes ordering food really simple,” Lontine says. “It allows me to filter by budget and cuisine, and some restaurants will even offer individual packaging for harder and more complicated orders.”
Gains Visibility Across Locations
As the Culture and Engagement team strives to make HelloFresh a great place to work, it’s important for them to have visibility into the daily expenses accrued across their distribution centers. With ezCater, that’s one thing they no longer have to worry about.
“ezCater takes a ton off my plate,” Francis says. “My team uses ezCater by setting a budget that will be used across all locations. From there, the local sites are able to look at ezCater’s options and choose what is best for them.”
Shows Employee Appreciation
Whether it’s a full meal or just a special treat, providing food at work is something everyone can enjoy. At HelloFresh, where food is always top of mind, buying lunch and handing out cookies are a few ways they are able to show employees how much they care.
“Food plays a major role in our company culture as it’s always a way to bring people together,” Francis says. “We provide food for our distribution centers so that we can show our associates how much we appreciate that and celebrate all of the work that they do for us on a daily basis.”
Learn more about ezCater Corporate Solutions and how we can help build a scalable and reliable food program for your organization.