In any office, there’s always that go-to person. When you’re wondering how to reset the coffee machine or how to code a webpage, they are the person you find. They always offer a helping hand. And they’re always ready for the next challenge. You know the kind of person we mean.
At ezCater, that person is Nick Leonard.
Not only does Nick know all things ezCater. But he always cheerfully answers anyone’s inquiries. He can point you to where a spreadsheet lives in Google Drive and he knows how we can help caterers gain more orders. Plus, he does all this while jumping in on new initiatives, like launching a new platform functionality.
Nick started at ezCater over 5 years ago in what is now our Menu Team. He’s an ezCater veteran, and has grown with what was once a company of 15 people to the 300-plus-person team that we are today. These days, Nick runs our caterer marketing as Catering Growth Manager.
We caught up with Nick to find out what it’s like to work at ezCater.
I landed at ezCater in more or less the Mesozoic Era, in startup terms. Back then, we were 15 people in one room on Bromfield Street in downtown Boston. Before ezCater, I collected two fine arts degrees. I drifted toward (and then away from) academia before consulting a bit for a friend’s tech startup. I enjoyed the consulting work and applied to ezCater on a whim. Stefania [ezCater’s Co-founder and CEO] called me a couple hours later. She asked me some questions about charcuterie. The rest is history.
I’ve been able to tackle a number of very different business problems over the course of my time here. That’s a big part of why I’ve stuck around for 5 years. Just when things get typical, I get the opportunity to turn the paradigm on its head, spin it around a few times, and poke it to see if anything falls out of its pockets. There’s no such thing as typical. For me, that’s ideal.
As the Catering Growth Manager, I own all marketing activities on the supply side of ezCater’s marketplace. Every day I’m interacting with caterers and restaurant owners. My work focuses on acquisition, retention, and growth. I use tools across the full digital marketing stack—from email to paid search to social media.
Before taking this brand-new-to-ezCater role, I did a bunch of different things here. I’ll work backward. I built our content marketing program from the ground up. I managed the team who builds and maintains our online menus. And I started as the third hire on the Menu Team.
Many marketers spend all of their time driving someone to a purchase. In my work with our caterer partners, I get to help more than 50,000 businesses, of all sizes and from across the US, grow. And this grows ezCater as a result. It’s an ongoing collaboration rather than a single transaction. You can see real value created over time. It’s a lot of fun.
At ezCater, open sharing of information — like business metrics, but also general company happenings — creates the right environment for rapid growth. Everyone here sees the direct impact of their work. That’s a motivator. There’s a lot more that goes into success, like elbow grease and luck. But if you’re looking to build the foundation of a successful company, I’d start with a bias toward transparency.
Show aptitude, express interest, and stumble into the right company at the right time. So much of ending up in a good situation is just about dumb luck, hard work, who you know, and where you are. It’s hard to draw a straight line from point A to point B, which is why my path has been so zigzagged.
Boston doesn’t get the reputation it deserves as an international food city. There’s everything here from Tibetan to chicken and waffles, and we’ve got a masterful take on it all.
DTX has blown up in the past couple of years. There are now more amenities, restaurants, and T stations than you could ever possibly make use of. Being centrally located means it’s easy for me to scoot home and spend time with my wife and baby daughter, which is, after all, what makes it all worthwhile.
Want to work with us at ezCater? Check out our open positions below.
Tagged with: ezCater Culture